Aiming for the Blue Box

How do we know when our business impacts are sustainable? When will we know we’ve reached our goal? Without answers to these questions, how can we set meaningful targets?


It is vital for each company to determine its own fair ‘share’, depending on its scale and its environmental and social contexts.

The Blue Box concept maps Human Development Index scores for stakeholder communities against Environmental Footprint, i.e. consumption of ecological resources. It helps you chart your course and keeps you focused on the big picture when setting operational goals and KPI’s.