We help you get closer to your key stakeholders, upstream and downstream. You need to know your key stakeholders as well as you know your key customers. We help you design a strategy to identify them, then to negotiate common ground and work together to create new value.
A well-known FMCG brand had a conflictual relationship with NGOs, seeing them mainly as a reputational threat. When we helped them review their stakeholder mapping and strategies they switched their defensive posture to one of enquiry.
They started learning from NGOs how to get local smallholder communities farming sustainably, triggering new sources of value, driving consumer innovation and transforming their market position. They also learned how to manage a partnership for mutual benefit.