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Values and Vision of the Team

Vision and purpose of your business as levers of meaning and growth


  • Dealing with the ambiguity and turbulence of our times demands a capacity for an uncommon vision, beyond just a communication exercise.

  • Imagining your business as it must be in order to succeed in 2050, in a world where we live well and sustainably, will give you the keys to exceeding the uninspired and engaging your audience.

  • In order to express the authentic values of your process, you must both respect your historical trajectory and have the courage to set goals that reflect the evolution of society and its demands.

  • Finally, if you are seeking real commitment from your teams, you must involve them in choosing the values that will inspire them.